Marketing is the art of revealing an organization’s full potential.
That’s quite a euphemism. It can also be stated that marketing is a way to get people to want something they don’t want or need.
you know you like it!
and what if people get what they don’t want or need because they’ve bought into the potential that the organization has;
how does your point fit with non-profit marketing? is it ok if people are moved to give even though they originally didn’t want to or need to?