Marketing is the art of revealing an organization’s full potential.

The Art of Marketing

  • Daniel

    That’s quite a euphemism. It can also be stated that marketing is a way to get people to want something they don’t want or need.

  • http://www.jasonjeong.com/ jasonjeong

    you know you like it!

    and what if people get what they don’t want or need because they’ve bought into the potential that the organization has;

    how does your point fit with non-profit marketing? is it ok if people are moved to give even though they originally didn’t want to or need to?